The enduring appeal of sour grapes

In their book, Made to Stick, Chip and Dan Heath comment on how the Aesop fable of the fox and the sour grapes has lasted over 2,500 years.

The fox repeatedly jumps to reach the grapes but they’re too high. They must be sour, he thinks, as he slinks away.

The story was referenced this week by Australian soccer head Frank Lowry commenting on the 2022 soccer world cup in Qatar. “Australia has been careful not to let its misgivings about the process be interpreted as sour grapes,” he said.



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