I went into my local Sainsburys to buy some apples. A pack of 4 pink lady apples from South Africa is marketed as being reduced from £2.95 to £2.45. A bargain? Not quite. A single pink lady apple from South Africa is 60p so 4 would cost £2.40.
I don’t understand why a company as large as Sainsburys can’t make a sensible multipack pricing policy and stick to it.