The mysterious case of pricing in Brockley Sainsburys

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I went into my local Sainsburys to buy some apples. A pack of 4 pink lady apples from South Africa is marketed as being reduced from £2.95 to £2.45. A bargain? Not quite. A single pink lady apple from South Africa is 60p so 4 would cost £2.40.

I don’t understand why a company as large as Sainsburys can’t make a sensible multipack pricing policy and stick to it.

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4 thoughts on “The mysterious case of pricing in Brockley Sainsburys”

    1. 🙂 because… the Sainsbury’s is my next nearest shop when the BFM is closed. I’m sad that the BFM is moving away to the other side of the station but I wish them every success and I’ll make the (short) trek over there too.

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