I went into my local Sainsburys to buy some apples. A pack of 4 pink lady apples from South Africa is marketed as being reduced from £2.95 to £2.45. A bargain? Not quite. A single pink lady apple from South Africa is 60p so 4 would cost £2.40.
I don’t understand why a company as large as Sainsburys can’t make a sensible multipack pricing policy and stick to it.
Today in Sainsbury’s in Bethnal green I found that Zovirax, at £324.50 per 100g is even more expensive than bathtime squirters. Result! My quest for the most pointless cost comparison in Sainsbury’s goes on.
I was intrigued to discover in the sainsbury’s in whitechapel today that a baby’s bath toy costs £299 per 100g. I hadn’t realised that anyone would want to compare this product by weight.
Spotted this in Whitechapel Sainsbury’s yesterday. I imagine that to rope and chamois leathers are toys for many people, just not for me!
With Sainsbury’s due to open in Brockley in mid-July and much of the talk on Brockley Central focussing on Sainsbury’s next door competitor, the independent Broca Market, here’s a very small price test on Sainsbury’s versus Sainsbury’s local.
Brockley’s nearest Sainsbury’s are at New Cross Gate, Lewisham and Forest Hill and another area I visit regularly has two Sainsbury’s in even closer proximity – Whitechapel and Bethnal Green. Whitechapel is a large supermarket and Whitechapel is a Sainsbury’s Local. For good measure, I also checked the online price.
This morning the price test was on cereal.
Sainsbury’s own brand 500g cornflakes
1. Whitechapel £1.49
2. Online £1.49
3. Bethnal Green Local £1.65.
Sainsbury’s own brand 500g pecan and maple crisp
1. Whitechapel £1.99
2. Online £1.99
3. Bethnal Green Local £2.19
In both cases, the Sainsbury’s Local charges just over 10% more than the other Sainsbury’s.
This morning as I walked into work I stopped by Sainsbury’s in Whitechapel. I thought that I might like some chicken. I found that 360g of chicken thighs costs £2.15. I didn’t buy it; I bought some cereal instead.
But then I thought that maybe I did want some chicken, so I popped into the Sainsbury’s at Bethnal Green to discover that 360g of chicken thighs costs £2.30.
So what’s the difference between the two? About half a mile and fifteen pence. Yes, Sainsbury’s sells the same product for 6.9% more money at Bethnal Green compared to Whitechapel. In effect, you pay a premium if you visit the smaller store.
And, in case you’re wondering, according to the Huffington Post Sainsbury’s recorded underlying profits of £712 million last year. You can see where they’re getting their money from, can’t you?